This postcard is shown for illustration purposes only. It covers the basics to give you ideas for your postcard creative.

Considerations:

1. Who are you? Provide church name, address, phone, website, graphic symbol, name of leader or welcome staff member.

2. Where are you? Show a map at website or on postcard, give GPS coordinates or give directions (e.g. between Thornton & Central, across from ####).

3. Addressing. Hand-written is most personal.

4. Call to action. Tell them what to do, e.g. "Just drop in" or "Join us at 9 a.m. on Sundays . . ." or "Visit our website to hear a message from the Smith family/ see upcoming events/ see photos of . . ./ watch a video of . . ." Create curiosity or offer helpful information.

5. Be careful with incentives, i.e. free gift. Sometimes self-interest helps, and sometimes it backfires. Try to put yourself in the shoes of your target audience.

6. Other resources -

Church marketing tips
http://www.churchmarketingsucks.com/

Postal requirements for postcards
http://www.usps.com/send/waystosendmail/senditwithintheus/firstclasscards.htm