Example #1 - Church Marketing
This postcard is
shown for illustration purposes only. It covers the
basics to give you ideas for your postcard creative.
Who are you? Provide church name, address, phone,
website, graphic symbol, name of leader or welcome
are you? Show
a map at website or on postcard, give GPS
coordinates or give directions (e.g. between
Thornton & Central, across from ####).
3. Addressing. Hand-written is most personal.
4. Call to action. Tell them what to do,
e.g. "Just drop in" or "Join us at 9 a.m. on Sundays
. . ." or "Visit our website to hear a message from
the Smith family/ see upcoming events/ see photos of
. . ./ watch a video of . . ." Create curiosity or
offer helpful information.
incentives, i.e. free gift. Sometimes self-interest
helps, and sometimes it backfires. Try to put
yourself in the shoes of your target audience.
Other resources -
Postal requirements for postcards